Produkte zum Begriff Marketing:
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Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. This edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 53.49 € | Versand*: 0 € -
Facebook Marketing: Designing Your Next Marketing Campaign
The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results! In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success. Coverage includes • Learning from the pioneers and avoiding beginner’s mistakes • Developing a winning Facebook marketing strategy • Establishing a presence that starts working fast and grows with you • Designing Facebook ads that drive more clickthroughs at lower cost • Using Facebook Connect and Live Stream Box to reach customers outside Facebook • Monitoring what customers are saying about you in real-time • Communicating more powerfully with widgets and Apps • Addressing privacy concerns • Building communities that promote loyalty and innovation • Using Sweepstakes and other traffic builders • Mastering advanced Facebook marketing tips, tricks, and hacks • Preparing for the future of Facebook
Preis: 10.69 € | Versand*: 0 € -
Global Marketing
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world. This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies. Key Features include: A clear structure around the five main decisions marketing executives face in connection to the global marketing processes Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world End-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applications Updated case studies, including new chapter cases on Bumble, Jissbon and Waymo With cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.
Preis: 77.03 € | Versand*: 0 € -
Global Marketing
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world. This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies. Key Features include: A clear structure around the five main decisions marketing executives face in connection to the global marketing processes Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world End-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applications Updated case studies, including new chapter cases on Bumble, Jissbon and Waymo With cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.
Preis: 53.49 € | Versand*: 0 €
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Können Schlangen Gift spucken?
Können Schlangen Gift spucken? Ja, einige Schlangenarten wie die Kobra und die Klapperschlange können tatsächlich Gift spucken. Dieses Verhalten dient meist der Verteidigung und kann potenzielle Feinde abschrecken oder blenden. Das Gift wird dabei aus speziellen Drüsen im Maul der Schlange herausgespritzt und kann je nach Art und Menge unterschiedlich stark wirken. Es ist wichtig, sich vor giftspuckenden Schlangen in Acht zu nehmen und einen respektvollen Abstand zu wahren.
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Welche Schlangen spritzen Gift?
Welche Schlangen spritzen Gift? Giftschlangen gehören zu den Gattungen wie Vipern, Kobras und Seeschlangen. Diese Schlangen haben spezielle Giftdrüsen, die Gift produzieren und über spezielle Zähne oder Kiefer in ihre Beute injizieren können. Das Gift dient dazu, Beute zu lähmen oder Feinde abzuwehren. Es ist wichtig, Giftschlangen zu erkennen und sich vor ihnen zu schützen, da ihr Biss für Menschen oft lebensbedrohlich sein kann. Es ist ratsam, in Gebieten, in denen Giftschlangen vorkommen, vorsichtig zu sein und im Zweifelsfall einen Experten um Rat zu fragen.
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Warum haben Schlangen Gift?
Schlangen haben Gift, um sich vor Feinden zu verteidigen und Beute zu erlegen. Das Gift dient ihnen als effektive Waffe, um potenzielle Bedrohungen abzuwehren oder Beute zu lähmen. Es ermöglicht ihnen auch, ihre Nahrung leichter zu verdauen, da sie ihre Beute oft im Ganzen verschlingen. Die Evolution hat Schlangen mit dieser Fähigkeit ausgestattet, um ihre Überlebenschancen zu erhöhen und sich in ihrer Umgebung erfolgreich zu behaupten. Insgesamt ist das Gift für Schlangen ein wichtiges Werkzeug, um zu jagen, zu überleben und sich fortzupflanzen.
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Warum sind Schlangen Reptilien?
Schlangen gehören zur Klasse der Reptilien, da sie bestimmte Merkmale mit anderen Reptilien teilen. Dazu gehören zum Beispiel ihre schuppige Haut, ihr kaltblütiges Verhalten und ihre Eiablage. Diese Merkmale sind typisch für Reptilien und unterscheiden sie von anderen Tiergruppen. Zudem haben Schlangen eine ähnliche evolutionäre Entwicklung wie andere Reptilien durchlaufen und teilen eine gemeinsame Vorfahrenlinie. Aufgrund dieser Gemeinsamkeiten werden Schlangen als Reptilien klassifiziert.
Ähnliche Suchbegriffe für Marketing:
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Marketing Research
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.
Preis: 77.67 € | Versand*: 0 € -
Marketing Research
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor's manual including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 53.49 € | Versand*: 0 € -
Marketing Communications
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.
Preis: 53.49 € | Versand*: 0 € -
Marketing Communications
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.
Preis: 53.49 € | Versand*: 0 €
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Was ist der Unterschied zwischen Marketing und internationalem Marketing?
Marketing bezieht sich auf die Aktivitäten, die ein Unternehmen unternimmt, um seine Produkte oder Dienstleistungen zu fördern und zu verkaufen. Internationales Marketing hingegen bezieht sich auf die spezifischen Marketingstrategien und -taktiken, die ein Unternehmen einsetzt, um seine Produkte oder Dienstleistungen in verschiedenen Ländern und Kulturen zu vermarkten. Es beinhaltet die Anpassung der Marketingbotschaft, der Vertriebskanäle und der Kommunikationsmittel an die Bedürfnisse und Vorlieben der Zielmärkte im Ausland.
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Wo ist das Gift der Schlangen?
Das Gift der Schlangen befindet sich in speziellen Drüsen, die sich im Kopf der Schlange befinden. Diese Drüsen produzieren das Gift, das dann durch spezielle Giftdrüsenkanäle in die Giftzähne transportiert wird. Wenn die Schlange zubeißt, wird das Gift durch die Zähne in die Wunde injiziert. Das Gift dient der Schlange zur Verteidigung und zum Beutefang. Es enthält verschiedene Toxine, die je nach Schlangenart unterschiedliche Wirkungen haben können.
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Woher kommt das Gift der Schlangen?
Das Gift der Schlangen wird in speziellen Drüsen produziert, die sich im Oberkiefer der Schlange befinden. Diese Drüsen enthalten eine Mischung aus verschiedenen Proteinen, Enzymen und Toxinen, die für die Beutejagd und Verteidigung verwendet werden. Wenn die Schlange zubeißt, wird das Gift durch spezielle Kanäle in die Zähne oder Zähneinbettungen abgegeben und in das Opfer injiziert. Die genaue Zusammensetzung und Wirkung des Schlangengifts variiert je nach Art der Schlange und kann von schmerzhaften bis hin zu tödlichen Effekten reichen. Die Evolution hat diese Giftproduktion als Anpassung entwickelt, um den Jagderfolg zu steigern und potenzielle Feinde abzuschrecken.
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Was bewirkt Marketing?
Marketing ist eine strategische Geschäftsfunktion, die dazu dient, Produkte oder Dienstleistungen zu fördern und zu verkaufen. Es hilft dabei, das Bewusstsein für eine Marke zu schaffen, Kunden zu gewinnen und langfristige Beziehungen zu ihnen aufzubauen. Durch gezielte Marketingaktivitäten können Unternehmen ihre Zielgruppe besser verstehen und ihre Bedürfnisse ansprechen. Letztendlich trägt Marketing dazu bei, Umsatz und Gewinn zu steigern und das Wachstum eines Unternehmens zu fördern.
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